Why Every Startup Needs to Talk to Its Customer
In the rush to build the next big thing, many entrepreneurs fall into the same trap: they assume they know what their customers want without ever asking them. At @iBizAfrica Incubation Centre- Strathmore University, a cohort of young women innovators is doing things differently. Through the Female Founders Academy, a three-month incubation program focused on early-stage ideas in agriculture, climate and food innovation, a group of 30 university-level founders is learning that the best businesses do not begin with solutions, they begin with questions. And for the past two weeks, those questions have centered on a concept that could determine the fate of their startups: Customer Development. “Don’t solve a problem in your head. Go ask your customer.”— Robert Yawe, Trainer, Female Founders Academy What Is Customer Development? Customer Development…