Category: How To’s

In Kenya’s fast-evolving innovation ecosystem, many early-stage founders often struggle to bridge the gap between a promising concept and a product that attracts funding. One common misconception continues to hold back even the most promising early-stage ideas: “I need to perfect my product before I can pitch it.” The current funding landscape, both venture and grant, does not reward perfection. It rewards proof. In startup terms, that proof often comes in the form of a Minimum Viable Product (MVP) that is not only usable, but also fundable. This is a version of your product that solves a real problem, engages real users and shows clear potential for growth and investment. Data from Pariti, a Kenya-founded startup platform, shows the power of traction. Through their Pitch Review system, they evaluate startups…

Q2 is often the reality check for many startups. The buzz of a new year has worn off, pressure is mounting, and founders are either starting to see traction or staring down tough questions about what is not working. For Kenyan startups in particular, this quarter brings unique challenges: fluctuating consumer spending, evolving tech infrastructure, and an increasingly competitive landscape. So, what is the smart move when your original idea does not seem to be hitting the mark? You pivot. Now, let us get one thing straight, pivoting is not quitting. It is a strategic adaptation. A sign that you are listening, learning, and adjusting based on what the market is telling you. In a fast-moving economy like Kenya’s, this kind of agility is necessary. In fact, according to research…