
Surviving (and Thriving) During the Holiday Business Rush
Earlier this week in the office, the conversation naturally turned to Christmas plans. For most, it was the usual: traveling upcountry, enjoying nyama choma, and spending time with family. But Steve Njooro, founder of Soft Sage(Paid), and an incubatee here at @iBizAfrica, brought us back to the entrepreneurial reality, saying, “For me, the holiday season is a workday—just on overdrive.” His platform, which helps businesses capture client information, reward loyalty points, and send personalized communications, embodies the hustle many entrepreneurs face during this time. For entrepreneurs, the holiday season is not just another month—it is often the busiest and most important time of the year. With Black November sales, Christmas shopping chaos, and back-to-school prep right after New Year's, the pace can feel non-stop. To help you make it through,…